Saturday, December 28, 2019

marketing plan Essay - 4776 Words

1.0 EXECUTIVE SUMMARY Procter Gamble (PG), the large US consumer products company, has a well-earned reputation as one of the worlds best marketers. One of PG well-known product is Joy Liquid Dishwasher. Joy was re-introduced in Malaysia in September 2013. As the price is slightly higher than the competitors, the demand for Joy Liquid Dishwasher is defeated with the competitors brand such as Axion and Glo. Therefore, this report was commissioned to examine the situation. The research draws attention to: I. High price Compare with other dishwashing liquid brand, Joy is quite expensive dishwashing liquid. II. Functionality The customer behaviour in using liquid dishwashing, where they press an excessive amount of the liquid.†¦show more content†¦So this will give a good attractive advertisement to attract customer to buy and try this product. 3.1.4 Threats I. Competitors There are many brand of dishwashing liquid in the market. The price of that brand is cheaper than Joy. Average of consumer in Malaysia is a middle income customer. They prefer to buy things that not too expensive. So they might choose other brand rather than Joy. 3.2 INDUSTRY ANALYSIS Dishwasher can be divided into three types which are paste, liquid and gel. The cheaper price for dishwashing is paste type whether liquid and gel is expensive than paste type. In Malaysia, most of lower income customers prefer to buy paste dishwasher because it cheaper and long durability. While middle and higher income usually use liquid or gel dishwasher because this type of dishwasher always come out with various flavour and gentle to skin. 3.3 COMPETITOR ANALYSIS There are many competitors in dishwashing product. The competitors in dishwashing product usually compete in the price of dishwashing. This is because the ingredient and technology of dishwashing almost same and there is no differentiation between the brand. Table 3.1 below shows price among competitors brand and price is refer in Tesco supermarket. Brand Manufacture Price Sunlight Unilever Refill pack: 700ml = RM4.50 Liquid: 1000ml = RM5.99 Labour Lam Soon Paste: 400g = RM 2.29 Liquid: 900ml = RM 2.59 Zip Lam Soon Liquid: 900ml = RM 3.30 Axion Colgate-PalmoliveShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Friday, December 20, 2019

Family Preservation Vs. Child Removal Essay - 1687 Words

A little over three years ago, Gabriel Fernandez, an eight year old boy, was beaten to death, allegedly, by his mother and the boyfriend of his mother in Palmdale, California. Based on the reports of the boy’s teacher, who had repetitively conveyed evidence of maltreatment to social services before the child’s death, that fatal incident was not the first time he had been abused (LA Times, 2016). According to the Los Angeles Times (2016), â€Å"In the months before the boy was killed, county child protection caseworkers and sheriff s deputies investigated allegations of abuse without removing Gabriel from the home.† Though the consequences of this situation may be imputed to possible negligence of the social workers involved, this case gruesomely highlights one of the most highly contested policies in child welfare: family preservation vs. child removal. Family preservation can be defined as a social policy which encourages, â€Å"comprehensive, short-term, inte nsive services for families delivered primarily in the home [and is] designed to prevent the unnecessary out-of-home placement of children or to promote family reunification† (Child Welfare League of America). While the definition may sound simple, it is often times difficult for a social worker to determine whether it is best to leave a child in a home to avoid separation, which can be painful, or to remove a child to dodge potential abuse or harm. In order to fully understand the implications of family preservation, it isShow MoreRelatedIntroduction to Tax Residence14946 Words   |  60 Pagesconsecutive day Provided that any temporary absence from MY i. Connected with his service in MY and owing to service matters or attending conferences or seminars or study abroad ii. Owing to ill-health involving himself or a member of his immediate family ïÆ'Ëœ Public ruling= spouse, children , parent but mother-in-law is not iii. In respect of social visit not exceeding fourteen days in aggregate provided he is in MY immediately prior to and after that TA 2) 3) S7(1)(c)—in basic year for a periodRead MoreIntroduction to Tax Residence14946 Words   |  60 Pagesconsecutive day Provided that any temporary absence from MY i. Connected with his service in MY and owing to service matters or attending conferences or seminars or study abroad ii. Owing to ill-health involving himself or a member of his immediate family ïÆ'Ëœ Public ruling= spouse, children , parent but mother-in-law is not iii. In respect of social visit not exceeding fourteen days in aggregate provided he is in MY immediately prior to and after that TA 2) 3) S7(1)(c)—in basic year for a period orRead MoreDevelopment and Globalisation Essay7740 Words   |  31 Pagesworkers migration to the area | |Transfer of technology will create a more skilled |Negative effects on the rural areas | |workforce. |Removal of capital | |JIT developed |Profit back to country of origin | |EscapeRead MoreIn Plant Training Report on Textile Industry10085 Words   |  41 Pagesstring. They have been believed to only have acted as a form of accounting, although new evidence conducted by Harvard professor, Gary Urton, indicates there may be more to the khipu than just numbers. Preservation of khipus found in museum and archive collections follow general textile preservation principles and practice. Uses Textiles have an assortment of uses, the most common of which are for clothing and containers such as bags and baskets. In the household, they are used in carpeting, upholsteredRead MoreThe Philosophy of Happiness11705 Words   |  47 Pagespain, which make people want to give up life: clearly these are not what makes life worth living. There are the joys and adventures of childhood: these cannot be the most choiceworthy things in life since no one in his right mind would choose to be a child once more. In adult life there are things that we do only as means to an end; we go to war, for instance, in order to bring peace. Clearly these cannot, in themselves, be what makes life worth living (Aristotle, 1992). If life is to be worth livingRead MorePaper Exam 2 History Ib9416 Words   |  38 Pagesâ€Å"Issues which caused the war† could include: reference to nationalism; revanchism; secret diplomacy; arms race; the attempt of powers to establish regional hegemony; the wil lingness of states to fight wars of distraction or wars to ensure self-preservation in the face of perceived threats to their existence; colonial rivalry etc. In relation to â€Å"new problems hindering future peace†, candidates could refer to issues of unresolved self-determination or deeply resented selective application of the principleRead MoreRacism and Ethnic Discrimination44667 Words   |  179 Pagesmulticulturalism has initiated.6 These measures however have not contributed to transforming the State, or to guaranteeing equal opportunities of access in the construction of democracy. The central problem continues to be the form and behavior removal or diminishment of recognition, enjoyment, or exercise, under equal conditions, of human rights and fundamental liberties in political, economic, social, cultural spheres, or any other sphere of public life. 3 UN Special Rapporteur on IndigenousRead MorePsychology Workbook Essay22836 Words   |  92 Pagesto a stimulus that is similar to a conditioned stimulus. (3) __D___ sudden reappearance of an extinguished response (4) __B___ response that occurs only after presentation of the original conditioned stimulus (A) stimulus generalization child scratched by a white rats and afraid of white animals (B) stimulus discrimination (C) extinction (in classical conditioning) (D) spontaneous recovery. Objective III.3 Summarize the contributions of Pavlov and Watson to the study ofRead MoreEthics of Information Communication Technology (Ict)27618 Words   |  111 Pagesguidelines for action to combat the incidence of malicious attacks on the confidentiality, integrity and availability of electronic data and systems, computer-related crimes, such as forgery and fraud, content related offenses, such as those related to child pornography, and violations of intellectual property rights (IPRs). Further, threats to critical infrastructure and national interests arising from the use of the internet for criminal and terrorist activities are of growing concern after the SeptemberRead MoreEssay Paper84499 Words   |  338 Pages†¢ 5–2, page 32 Political activities †¢ 5–3, page 32 Command aspects of medical care †¢ 5–4, page 34 Family care plans †¢ 5–5, page 36 Accommodating religious practices †¢ 5–6, page 40 Prohibition of military labor unions †¢ 5–7, page 44 Complaints or accusations against military personnel †¢ 5–8, page 45 On-post distribution of non-Government printed materials †¢ 5–9, page 46 The Total Army Family Program †¢ 5–10, page 47 Federal Parent Locator Service †¢ 5–11, page 48 Military Whistleblower Protection

Thursday, December 12, 2019

College And Athletes Essay Example For Students

College And Athletes Essay Sports have always been one of Americans favorite pastimes. Americans love thethrill of hard competition. College athletics has always been at the heart ofthis. It has always been something more pure than professional athletics. Inrecent years college athletics has changed for the worse. Players have driftedaway from what it used to mean to play college sports. They have fallen intoillegal activities and have left fans disappointed. One of the reasons for thischange is the lack of funds for the players. There are many benefits to payingcollege athletes. In many cases, scholarship athletes are treated differentlythan academic scholarship recipients. There are unnecessary National CollegiateAthletic Association rules that restrict and even punish scholarship athletes. Embarrassed when one of its nonsensical rules was challenged in court bysophomore running back Darnell Autry of Northwestern, thesorry-you-cant-do-that specialist on Overland Park, Kansas rounded up enoughmembers of their Administrative Review Panel (ARP) to over turn the originalruling and grant a waiver to Autry that allows him to accept a bit part in afeature film called The Eighteenth Angel (McCallum, 1996). It is not right thata football player, who loves drama, is not allowed to perform with his class andbe treated the same way. The rest of Autrys class was to get paid for theirperformance but because of this he was originally not even permitted to performwith them. He was eventually allowed to perform but was not paid for hisperformance that every other student in the class was to be compensated for. Something needs to change in the rulebooks regarding the absurd rules. The Autrycase was not the first case that protested a useless rule in the N.C.A.A. rulesand procedures. And remember that the troublesome bylaw that almost tripped upAutry is still on the books, undoubtedly to be changed again (McCallum, 1996). Some of the rules are old fashioned and useless in todays society. DarnellAutry is in a drama class and the N.C.A.A. is hurting his education by limitinghis experience in that class. The N.C.A.A. should not have jurisdiction over aplayers earnings outside his sports participation. The rules need to be lookedat and changed. Even if each and every one of its ruler-to-the-wrist statuteswas written for a sound reason, the collective impact is that the N.C.A.A.streatment of the student-athlete has become capricious, unnecessarily punitiveand hopelessly out-of-date (McCallum, 1996). One of the biggest complaintslately from college basketball fans is that to many athletes are leaving collegeearly to enter the draft. Now some athletes are going straight from high schoolto the NBA and skipping college altogether. A record number of athletes who arestill eligible to play college ball have entered next months NationalBasketball Association draft, and have plans for two new professional leaguesf or teen-agers threaten to diminish the talent pool for college teams (Blum,1996). This upsets fans because they dont get to see the best players. Thenations top high-school player, Kobe Bryant, was one of three seniors this yearto declare themselves eligible for the draft (Blum, 1996). Fans will follow ateam through bad years and good years but if a team has a good year many of itsplayers consider leaving college for the big money in the National BasketballAssociation. Fans like to get to know a team and support it but becomefrustrated because of players leaving. Officials of big-time basketball programsare taking a new look at their sport-arguably the National Collegiate AthleticAssociations most popular and lucrative-which is beset by worries that it canno longer hang on to or perhaps even attract the games biggest stars (Blum,1996). The biggest reason for ball players to skip out on college and to enterinto the draft is because of the big money. Many players come from poor famili esand bad run down neighborhoods. They want an education but they do not want tomiss out on a chance to make money. They also do not have enough money to payfor things that scholarships will not pay for. They should get paid a limitedamount to help them live and enjoy college. That way players can get aneducation and then, if they choose, enter the draft after graduation. The lackof money for the players will many times entice them to fall into illegalactivities. One of the illegal activities they might fall into is gambling. .ufa2770fef48ccde00f1cb44f07fb5bcc , .ufa2770fef48ccde00f1cb44f07fb5bcc .postImageUrl , .ufa2770fef48ccde00f1cb44f07fb5bcc .centered-text-area { min-height: 80px; position: relative; } .ufa2770fef48ccde00f1cb44f07fb5bcc , .ufa2770fef48ccde00f1cb44f07fb5bcc:hover , .ufa2770fef48ccde00f1cb44f07fb5bcc:visited , .ufa2770fef48ccde00f1cb44f07fb5bcc:active { border:0!important; } .ufa2770fef48ccde00f1cb44f07fb5bcc .clearfix:after { content: ""; display: table; clear: both; } .ufa2770fef48ccde00f1cb44f07fb5bcc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufa2770fef48ccde00f1cb44f07fb5bcc:active , .ufa2770fef48ccde00f1cb44f07fb5bcc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufa2770fef48ccde00f1cb44f07fb5bcc .centered-text-area { width: 100%; position: relative ; } .ufa2770fef48ccde00f1cb44f07fb5bcc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufa2770fef48ccde00f1cb44f07fb5bcc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufa2770fef48ccde00f1cb44f07fb5bcc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufa2770fef48ccde00f1cb44f07fb5bcc:hover .ctaButton { background-color: #34495E!important; } .ufa2770fef48ccde00f1cb44f07fb5bcc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufa2770fef48ccde00f1cb44f07fb5bcc .ufa2770fef48ccde00f1cb44f07fb5bcc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufa2770fef48ccde00f1cb44f07fb5bcc:after { content: ""; display: block; clear: both; } READ: A Good Man Is Hard To Find EssayBoston College has announced a range of punishments for 21 students whoallegedly placed or handled illegal bets on sporting events (Haworth, 1997). InNovember the college removed two players from its football team and suspended 11others from the team-about 14 percent of the roster-after an investigation bythe college and the local District Attorneys office showed that the players hadbet on college and professional sporting events (Haworth, 1997). Some of theathletes that were caught gambling were even betting against there own team. This shows the desperation these players feel if they are betting against theirown team. Another illegal activity that athletes fall into is accepting giftsfrom sporting agents. This can have a huge effect on the team and on theplayers future. The National Collegiate Athletic Association has demanded thatthe university of Connecticut return $90,000 that it received after its mensbasketball team reached the semifinals of the 1996 championship tournament (Naughton,1997). Two of the teams players had accepted gifts from a sporting agent andwere therefore ineligible to compete, according to the N.C.A.A. (Naughton,1997). The agent doesnt care if the athlete gets caught. If he gets caught, theathlete is no longer eligible to play in college so his only option is to playprofessional sports. This works out nicely for the agent since he can not bepaid if the player is in college. This is why the agent will give athletesgifts. Marcus Camby, whose dealings with sports agents led to that penalty , saidhe would make a donation to the university in the same amount (Naughton, 1996). Mr. Camby now plays for the Toronto Raptors of the National BasketballAssociation (Naughton, 1997). Point shaving has always been one of the biggestproblems regarding illegal activity and college athletics. There have been manyinstances where college basketball players have either been caught or wereaccused of shaving points. One of the most recent cases was only a few monthsago when Northwestern basketball players were caught shaving points. Playersfall to this illegal activity because they want or are in need of more money. Many have little funds to start with so it is easier for them to accept a giftor to shave points. If athletes were paid by the colleges, they might not aseasily fall into illegal activities. College athletics is a huge market. Colleges profit greatly off big-time college sports. Why shouldnt the athletes?They are the ones that the fans come to see and are therefore responsible forbringing money to the college. The CBS network agreed in 1994 to pay $1.7billion to broadcast the tournament (mens college basketball tournament) forthe following eight years (Economist, 1996). Not only is this a big money makerfor advertising it is big for everyone. Behind the super bowl it is the biggestgambling event. In short, everyone from the winner of the office pool to themandarins of the National Collegiate Athletic Association, which regulatescollege sport, will make a tidy buck from the event (Economist, 1996). Everyone,that is, except the athletes (Economist, 1996). Not only are athletes notgetting paid for their sport but they are not even allowed to take other jobs. They are not even allowed to take jobs in the college library or the localMcDonalds (Economist, 1996). Violate the rules and the price is expulsion(Economist, 1996). Some might think that the athletes payment is thescholarship, but this can be taken away. They run for one year at a time; breaka leg or gain fifty pounds over the summer, and the scholarship can berevoked-no matter how good the athlete is in class (Economist, 1996). Thecollege is gambling on who is going to be the best, but in reality the collegecan not lose. They give only the top athletes scholarships in hopes that theseare going to be the stars and bring them money, but if the college realizes thata player is not worth scholarship money it is taken away. What is a playersupposed to do if he isnt allowed to play his sport and his money for school istaken away? If colleges really care about the education of big-sport athletesthey should keep the halls open to athletes after the pro dream evaporates (Easterbrook,1998). For many players their dream is to get a contract to play for aprofessional team, but few players will end up in a professional league. Thereare ten times as many first-division college teams as professional ones. Manyplayers will get neither a degree nor a contract (Economist, 1996). And, sincethey have been so well protected against commercial exploitation, they will nothave made a dollar from their greatest skill (Economist, 1996). Some of the bestcollege players in the nation will have no financial or educational benefitsafter their years of eligibility are up. They made the college money but theydidnt receive a cent and now they have nothing to do with their life. Collegeathletes should be paid part of what the college is pulling in. This wouldeliminate athletic corruption while benefiting the athletes. All big businessespay their employees. Shouldnt colleges pay those who bring in their money? TheNational Collegiate Athletic Association does have some good programs that helpat hletes in need. Each year for the past five years, the association hasdistributed $3-million among its 33 division 1 conferences, which have given themoney to athletes with special financial needs (Mangan, 1995). This is a greatprogram but there still needs to be more. If these athletes were paid adesignated amount of money they would not need financial aid. They should atleast be allowed to work to obtain money. If their family has little funds tospare the athlete has no legal way of paying for anything that the scholarshipdoesnt cover. There are many benefits to paying college athletes. Some playersin college dont have much money and because of this many people suffer. Thefans suffer because players leave college early for the draft. Since some of theplayers have little money they have an increased chance to fall into illegalactivities. Illegal activities such as point shaving, gambling, and acceptingmoney from agents. It is not right that the players are not paid and are notallow ed to have a job. Everyone else makes money from college athletics exceptthe athletes. The college, gamblers, advertisers, television stations, andcoaches all make money. The players are the only ones who dont make money andthey are the ones the fans come to see. For the future of college athletics theplayers should be paid.

Wednesday, December 4, 2019

Factors Influencing Individual Taxpayer †MyAssignmenthelp.com

Question: Discuss about the Factors Influencing Individual Taxpayer. Answer: Introduction: Tax agents like Mike Slow should realize that it is a requirement of the Australian Tax Authority for early filing of clients tax requirements. There are various procedures and recommendations that are required to meet the lodgment schedule. They include; All the clients attached to mike slow will have to be included in the 85% calculation on time-lodgment performance. An update of the clients list regularly will help him manage the due dates of while ensuring that his services are not included in the calculation of lodgment program performance(Devos, 2014). The Tax Agent Portal will be used in practitioner lodgment services (PLS) using the business electronic lodgment services (ELS). Prior years are not included in the calculation part as the tax regime only considers the current years lodgment on time performance. When calculating Mike slows on-time program performance on lodgment, he should consider; Current years tax return and previous year tax overdue Inclusion of current year tax return Taking on new clients and previous clients will be affected if Mike lodge the current years return after the differed date or due date. On-time performance will be affected(Quick Tax Lodgement Services, 2004) . A return is not necessary (RNN) if it is for only one financial year. The tax will be expected to be lodged in the future if RNN is lodged. Lodgment will not be of importance if it is notified as further return not necessary (FRNN). The following are the steps that Zenith Business Pty Ltd, the company can lodge its returns to the Australian Tax Office by using the following ways; first is by using a standard business reporting (SBR) Software as required for a company. Second, the business management can opt to file its taxes by using paper. The other way that the company may use to file income tax to the Australia Tax Office is by using a registered tax agent. Before meeting officers from Australia Tax Office, Zenith Business Pty Ltd directors must first check when the company's tax return is due. This might be done through a tax agent if the company lodged its income tax through a registered tax agent. For a company, 31st October is the date set aside to clear any outstanding tax returns. Therefore, if Zenith Business Pty Ltd has returns which are outstanding, it should first clear before meeting the officers. Second step; the company directors should ensure that they have they have all reports of the company in regards to taxable income, it is also advisable if they have documents and reports showing the company's PAYG installments, credits, and tax offsets and the amount that is refundable to show the officers(Quick Tax Lodgement Services, 2004) . The last step is for the directors to ensure that they have supporting documents that may be asked by tax officers through a letter of schedule. For example, supporting documents for capital gains, documents on foreign source income, offsets, dividend income, supporting documents for taxable payments annual reporting e.t.c. References Devos, K. (2014). Factors Influencing Individual Taxpayer Compliance Behaviour management. Dordrecht [u.a.]: Springer. Quick Tax Lodgement Services. (2004).